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Mutongi anobvisa "wet" nhema advertising mhosva | Proskauer-Advertising Law

Mutongi Todd W. Robinson weDunhu reKumaodzanyemba kweCalifornia nguva pfupi yadarika akarasa nyaya yefungidziro yakanangana neEdgewell Personal Care, mugadziri weWet Ones antibacterial hand towels, achiti kambani iyi inogona kuuraya 99.99% yebhakitiriya pachinzvimbo cheWet Ones uye iri "Hypoallergenic." Nokudaro kutsausa vatengi. “Munyoro.” Pakurasa zvakataurwa nemumhan'ari, dare rakati hapana mutengi ane musoro angafunga kuti zvirevo izvi zvaireva kuti Wet One anogona kuuraya 99.99% yemhando dzese dzebhakitiriya (kusanganisira utachiona husina kujairika pamaoko), kana kuti kupukuta kwacho kwakazara. zvinoshatisa ganda. Souter v. Edgewell Personal Care Co., No. 20-cv-1486 (SD Cal. Chikumi 7, 2021).
The Wet Ones product label inotaura kuti zvekupukuta nyoro "zvinouraya [] 99.99% yebhakitiriya." Mumhan’ari akataura kuti chirevo ichi chairasika nekuti zvinhu zvinoshanda zvekupukuta zvinyoro “hazvina kushanda kune mamwe mavhairasi, mabhakitiriya uye spores, izvo zvinoumba zvinopfuura 0.01% yebhakitiriya uye inogona kukonzera chirwere chakakomba. Kunyanya, mumhan'ari akati Mapuku aya haakwanise kudzivirira vatengi kubva kuzvirwere zvinokonzerwa nechikafu, zvirwere zvepabonde, polio uye COVID-19.
Zvisinei, dare rakaona kuti “hapana mutengi anonzwisisa angatsauswa ne[zvirevo izvi] sezvakataurwa nomumhan’ari.” Mumhan'ari haana kutsanangura "sei kana kuti nei vatengi vane pfungwa vachitenda kuti matauro emaoko anogona kudzivirira hutachiona uhu nezvirwere." Muchokwadi, dare Hazvitendeseki kuti mutengi anonzwisisa angatenda kuti mapepa emapepa anogona kuvadzivirira kubva kuzvirwere zvakaita seporiyo kana HPV. Zvakasiyana, kana paine, dare rakaona kuti mutengi anonzwisisa angafungidzira kuti tauro remaoko raingoshanda kurwisa mabhakitiriya akajairika. Chichemo chemumhan'ari chakatadza kutsanangura kuti rudzi rwebhakitiriya rwaakawana rwakawanda sei pamaoko ake.
Dare harinawo kutenda kuti kushandiswa kwevanopomerwa mashoko akadai sekuti “hypoallergenic” uye “nyoro” kwaitsausa. Yakaona kuti "[hapana] vatengi vanonzwisisa vanozoverenga 'hypoallergenic' uye 'nyoro' zvichireva kuti [chigadzirwa] hachina zvinhu zvinogona kukonzera kusawirirana kweropa. Pane zvinopesana, vatengi vanonzwisisa vanowanzo tsanangura chinyorwa Mungozi yekutsamwiswa kweganda kune chigadzirwa yakaderera (panzvimbo yekuti hapana ngozi inogoneka). Pamusoro pezvo, dare rakaona kuti vatengi vanonzwisisa vanogona kunzwisisa aya mazwi kuti vape ruzivo nezve mhedzisiro yeWet Ones paganda, pane ruzivo nezve izvo zvinosanganisa.
Sarudzo iyi inoyeuchidza vanhu nezvekukosha kwemamiriro ezvinhu mukuona zvinonzwisisika zvinotorwa nevatengi. Apo mumhan’ari akafuratira mashoko akapoteredza ndokutaura kuti akanga atora mashoko asina mufungo, chichemo chavo chakanga chakura uye chaigona kurambwa.
Disclaimer: Nekuda kwekuwanda kweiyi update, ruzivo rwakapihwa pano runogona kusashanda kune ese mamiriro, uye chiito hachifanirwe kutorwa pasina chaiyo yemutemo zano zvichienderana nemamiriro ezvinhu.
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Nguva yekutumira: Sep-06-2021